Email Marketing Specialist (Klaviyo) – eCommerce Retention Agency

About Sunlo

Sunlo is a fast-growing UK-based eCommerce retention agency helping 7–8 figure brands generate more revenue through email marketing.

We specialise in Klaviyo strategy, lifecycle marketing, conversion-focused copywriting, and high-performing email design. Our team is young, ambitious, performance-driven, and obsessed with delivering measurable results for clients.

We’re now looking for an experienced Email Marketing Specialist to join the team full-time and take ownership of the email channel for a small portfolio of eCommerce brands.

The Role

This is a fully involved, client-facing role where you will manage the entire Klaviyo ecosystem for up to 6 eCommerce brands.

You will be responsible for strategy, planning, copywriting, campaign execution, flow optimisation, reporting, and retention growth.

You’ll work alongside an email designer and technician, while leading the strategic direction inside Klaviyo.

This role is ideal for someone who:

• Wants long-term stability
• Enjoys ownership and autonomy
• Loves retention marketing and performance
• Wants to work with high-growth eCommerce brands
• Thrives in a fast-moving environment

Responsibilities, Strategy & Planning

• Plan monthly email campaign calendars
• Build lifecycle marketing strategies
• Create segmentation and retention strategies
• Conduct account audits and strategic roadmaps

Copywriting

• Write all email copy including:
• Subject lines
• Preview text
• Email body copy
• CTAs
• Match each brand’s tone of voice and positioning
• Create revenue-focused messaging that converts

Campaign & Flow Management

• Build, schedule, and optimise weekly campaigns
• Create and maintain flows including:
• Welcome flows
• Post-purchase flows
• Winback flows
• Browse abandonment
• Replenishment flows
• Ensure campaigns align with Sunlo frameworks and quality standards

Analytics & Optimisation

• Monitor account performance weekly and monthly
• Run A/B tests across subject lines, segmentation, and messaging
• Identify bottlenecks and improvement opportunities
• Track retention and revenue benchmarks

Client Communication

• Attend bi-weekly client calls alongside a team leader
• Present performance updates clearly and confidently
• Build strong long-term client relationships

RequirementsExperience

• Minimum 2 years of Klaviyo experience
• Minimum 1 year working with eCommerce brands
• Must provide examples, results, or case studies

Technical Skills

You should have strong experience with:

• Klaviyo segmentation
• Campaign management
• Flow automation
• Reporting & analytics
• Deliverability best practices
• Troubleshooting

You should also understand:

• Email conversion psychology
• Retention marketing strategy
• Direct response copywriting

Soft Skills

• Excellent written and spoken English
• High attention to detail
• Strong analytical thinking
• Self-sufficient and proactive
• Reliable and organised
• Able to manage deadlines independently

Non-Negotiables

• This is a full-time role only
• No freelance clients or external work commitments
• You must be looking for a long-term opportunity
• You must be comfortable owning strategy and copy independently

What You’ll Get

• £30,000 salary + performance commission
• OTE of £39,000–£45,000
• Fully remote working environment
• A high-performance, ambitious team culture
• Structured onboarding and training
• Exposure to high-growth eCommerce brands
• Long-term career progression opportunities
• Carefully filtered clients (no nightmare accounts)

Your First 30 Days

• Training on Sunlo systems and frameworks
• SOP and process onboarding
• Gradual account integration:
• Month 1: 1–3 brands
• Full ramp-up: Up to 6 brands

How to Apply

Please complete our application form and include:

• A short introduction about yourself
• Your Klaviyo experience
• Any relevant case studies or performance screenshots
• Why you want to join Sunlo

Applications submitted with strong examples of previous work will be prioritised.

If you’re a high performer looking for a long-term opportunity with real growth potential, we’d love to hear from you.

Apply here: https://forms.gle/M5yDwtNQuhYaQauKA

Pay: £30,000.00-£45,000.00 per year

Work Location: Remote